Privacy Policy

• To provide our Services to you, including managing your accounts, processing orders, handling billing, and improving your reorder experience.
• To process payments and fulfill your orders.
• To create, maintain, customize, and secure your account with us.
• To communicate with you, including through bots (which may be powered by third-party vendors), to respond to your inquiries and requests, request your feedback, and send important updates and messages about changes to our Services, this Privacy Policy or Notice, and/or other applicable terms and conditions.
• To review how our Services are used and to maintain their operation.
• To conduct analysis and to develop, enhance, and improve our Services.
• To monitor, protect, and maintain the security and integrity of our Services and our business, including by helping to prevent and protect against fraud, unauthorized transactions, claims, and other liabilities.
• To comply with applicable laws and regulations and to respond to lawful requests and communications from law enforcement and other government authorities.
• To support sales, mergers, acquisitions, restructurings, or other business transactions where the information we hold is among the assets transferred or is otherwise relevant to evaluating, negotiating, or completing the transaction.
• To protect our rights, privacy, safety, and property, and/or those of others.
• To fulfill any other purpose for which you provide your Personal Information or as described to you at the time of collection.
• To provide you or others with customized content or targeted offers.
• To send you information, newsletters, and marketing or promotional materials from us and from, or on behalf of, our marketing partners and affiliates.

• Identifiers and demographic information, such as name, age, date of birth, sex, gender, postal and email address, phone number, online identifiers, Internet Protocol ("IP") address, and similar identifiers.
• Commercial information, such as items purchased, obtained, or considered, and other purchasing or consumption histories or tendencies.
• Internet or other electronic network activity information.
• Geolocation data (non-precise).
• Audio, electronic, visual, or similar information.
• Inferences, meaning inferences drawn from the categories of Personal Information listed above that reflect consumer preferences or characteristics.

• When You Use Our Services. We collect Personal Information from you when you inquire about or create an account to use the Services.
• When You Make a Purchase. If you purchase products or services from us, we or our third-party payment processors collect your payment card number or other payment information.
• When You Provide Information Through Social Media. If you link or interact with a social media account through our Services, we may automatically receive certain information about you based on your registration and privacy settings on those third-party services. This may include, without limitation, your name, username, demographic information, updated address or contact information, location, interests, and social media or online activity.

• Device and Browser Information. This may include your device's IP address and/or other unique identifiers, browser type, device type, internet service provider, and operating system.
• Location Information. When you access our Services from a mobile device, we may collect your device's approximate location (derived from your IP address or other signals). When you visit one of our physical locations, your location may also be collected.
• Usage Information. When you interact with our Services, we or our third-party vendors may collect information such as the date and time of your visit, the pages you view immediately before and after accessing our Services, the areas or pages you visit, the amount of time you spend using our Services, items placed in or left in your online shopping cart, keystrokes, mouse movements, form field entries, recordings of chat sessions, and your use of or inputs to AI-supported tools, as well as other usage and engagement data.
• Marketing Information. If you receive emails from us, we may collect information about how you interact with those messages (for example, whether you open, forward, or click through to our Site).
• Third-Party Analytics Technologies. We may use third-party analytics tools to better understand who is using our Services, how they are used, how to improve them, and to help us or those third parties deliver more relevant advertising on our Services, on third-party platforms, and across the internet. For these purposes, we may share certain identifying information about you or your interactions with our Services with these third parties. These third parties may also use technologies such as cookies, web beacons, pixel tags, log files, or similar tools to track online activity, and may combine information from your interaction with our Services with information they collect from other sources. We may not have access to, or control over, information these third parties collect using cookies or other tracking technologies.

• Marketing, advertising, and analytics partners, such as online advertising networks and analytics providers.
• Social media platforms (the information we receive depends on the platform's policies and your settings on that platform).
• Other companies that provide Personal Information to supplement what we already know about you, such as data aggregators.

• Our Service Providers. We disclose your Personal Information to service providers that perform business, professional, or technical support services for us, help us operate our business and the Services, or administer activities on our behalf. We require these service providers to use your Personal Information only in connection with the services they provide to Vital Creek.
• Third-Party Ad Networks and Providers. We may disclose Personal Information to third-party ad network providers, sponsors, and/or traffic measurement services. These third parties may use cookies, JavaScript, web beacons (including clear GIFs), and other tracking technologies to measure ad effectiveness and to personalize advertising content for you. These third-party cookies and technologies are governed by each third party's own privacy policy, not this Privacy Policy.
• Our Research Partners. We may disclose your Personal Information to research partners, such as those who administer surveys or conduct research projects in partnership with us or on our behalf.

• Governmental, Regulatory, and Public Authorities. We may disclose your Personal Information as permitted by or required under applicable law to government and law enforcement authorities. This may occur in matters involving claims of personal or public safety or in the context of litigation. Such disclosures may also be made to pursue available remedies, limit damages we may sustain, enforce our terms and conditions, protect our operations or those of our affiliates, prevent misuse of our Services, or protect the rights, privacy, safety, or property of us, our affiliates, you, or others.
• Relevant Third Parties as Part of a Corporate Transaction. In connection with a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with bankruptcy or similar proceedings), we may disclose or transfer your Personal Information to third parties, such as the acquiring entity and its advisers.
• Other Third Parties. We may disclose your Personal Information to other third parties at your direction or with your consent. We may also disclose your Personal Information as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) pursue available remedies or limit the damages we may sustain.

• Right to Know. You may have the right to request that we disclose what Personal Information we have collected about you, including the categories of sources from which it was collected, the business or commercial purposes for collecting, selling, or sharing it, the categories of third parties to whom we disclose it, the categories of Personal Information disclosed to third parties, and the specific pieces of Personal Information we have collected about you. Please note that we may not be required to respond to "right to know" or access requests for specific pieces of Personal Information more than twice in any 12-month period.
• Right to Request a Specific List of Third Parties. You may have the right to request a list of the specific third parties with whom we have shared or sold your Personal Information.
• Right to Request a List of Categories of Third Parties. You may have the right to request a list of the categories of third parties to whom we have disclosed Personal Information.
• Right to Data Portability. You may have the right to access your Personal Information in a portable and, to the extent technically feasible, readily usable format.
• Right to Delete. You may have the right to request that we delete Personal Information we have collected from or about you, subject to certain exceptions.
• Right to Correct. You may have the right to request that we correct inaccurate Personal Information we maintain about you, subject to appropriate verification.
• Right to Opt Out of Certain Uses and Disclosures. We use and disclose Personal Information to third parties for analytics and advertising purposes. Accordingly, you may have the right to opt out of the "sale" or "sharing" of your Personal Information, or the use and disclosure of your Personal Information for "targeted advertising" (as these terms are defined under applicable law).

• Click here (for the Right to Opt Out of Certain Types of Personal Information Uses and Disclosures);
• Click here (for a Personal Information Access Request); or
• Contact us at privacy@vitalcreek.com with "My Privacy Rights" in the subject line.

• Network Advertising Initiative (NAI): https://optout.networkadvertising.org/?c=1
• Digital Advertising Alliance (DAA): https://youradchoices.com/control

• Your device's operating system may provide settings that allow you to opt in or opt out of the use of information about your mobile app usage for interest-based advertising. For more information, please review your device settings.
• The DAA offers a tool for opting out of the collection of cross-app data on mobile devices for interest-based advertising. To exercise your choices with participating companies, you can download the AppChoices tool at https://www.aboutads.info/appchoices.